I ask plenty of questions about business goals, market positioning, communication channels, competition, classic client profile and other similar nonsense.
Then, I listen patiently for the answers, ponder, research and then carefully craft tasty user experiences and the accompanying interfaces for them.
I conduct stakeholder interviews to determine goals and expectations, user research and a competitive audit offer me the needs of the target public, leading to the development of a persona. Or more.
User stories, moodboards and journey maps define how the user would interact with the product. We plan the structure and catalog the content that will be published, making sure it responds to use cases and scenarios.
Wireframes and prototypes come to bind the elements together in a decent, usable interface which will help us verify assumptions via A/B tests, surveys, usability & eyetracking tests.
Adjust and then proceed to the visual design phase while elaborating the styleguides and specifications for the project. We then pour “just a drizzle” of user testing to make sure we’re on the right track.