ionut maxim

max

  • Services
    • Launch your idea
    • Improve your solution
    • Transform your business
    • Pricing
  • Clients
    • Industries
    • Testimonials
  • Work
  • About
  • Insights
Menu
  • Services
    • Launch your idea
    • Improve your solution
    • Transform your business
    • Pricing
  • Clients
    • Industries
    • Testimonials
  • Work
  • About
  • Insights
  • How I help
  • Who trusted me
  • Samples of work
  • More about me
  • Insights
  • Book a free call
Menu
  • How I help
  • Who trusted me
  • Samples of work
  • More about me
  • Insights
  • Book a free call
Book a call

approach

The U.S.E.R. design process

Artboard 16

Uncover

Why are we doing this?

Artboard 8

Strategy

How will we do it?

Artboard 26

Execution

What should we deliver?

Artboard 3

Review

Does it work? Let’s test it!

uncover

Why are we doing this?

Every design and development problem starts with the real, business-centric answers to “Why?”

We articulate those goals together, then use our expertise to find that sweet spot of realistic and impactful.

WHAT’S HAPPENING:

– Discovery workshops
– Design audits
– Stakeholder alignment
– Benchmarking + SMART goal setting

customer
character
market
product
positioning

strategy

How will we do it?

We draw insights from the research data and craft a product roadmap that solves problems like no other existing products.

We choose the most effective way to solve your problem or reach your goal. We co-create this by digging into your user stories and data, challenging any assumptions. Then we build the plan, and the delivery timeline.

WHAT’S HAPPENING:

– Audience definition
– Impact mapping
– Digital strategy
– Scope definition
– Concept development
– Project management

problem statement
HMW
user personas
JTBD
user journey
information architecture

execution

What should we deliver?

This is what lots of clients think is step one — what they hired me to do from the get-go. We sprint from proof of concept to minimum viable product to production-ready release, focusing on the components with the highest value and biggest impact.

What problems do we have to solve? How should we guide the user? What should we display and in what order? What’s the best way to formulate the content? How would the whole journey look like?

WHAT’S HAPPENING:

– Roadmapping + prioritization
– Design sprints
– Early validation + testing
– Proof of concept → MVP → Production

task flows
wireframes
copywriting
user flows
prototype

review

Does it work? Let’s test it!

I cannot guarantee your product’s success. Nobody can.

We see what works and do more of it: we dig in the data, measuring and interpreting and designing new initiatives to continue the transformation we’ve started.

By this time, it should be no surprise when I ask: not just what’s next, but why.

WHAT’S HAPPENING:

– Training + stakeholder on-boarding
– Data analytics
– User experience research
– Iteration
– Optimization

user testing
iterations
visual design
interaction design
design specifications

What's getting in your way?

let’s talk

without buzzwords

30 min · no judgement · no sales pitch · no spam
Book a discovery call
More about Max

Design process

How do we collaborate?

Why work with me?

Manifesto

Insights

Ways I can help

Launch an idea

Improve your solution

Transform your business

Join your venture

Get in touch anytime

+40 755 120 711

info [at] ionutmaxim [dot] com

Iasi, Romania

© 2014 - 2020 Ionut Maxim. All copyrights reserved.

Linkedin
Twitter
Facebook

Book a FREE call