The USER design process
As a consultant and designer, my goal for the past decade has been to ease the path for companies to connect with each customer on a deeper level, in meaningful ways.


Why are we doing this?

Every design and development problem starts with the real, business-centric answers to “Why?”

We articulate those goals together, then use our expertise to find that sweet spot of realistic and impactful.

What's happening
  • Discovery workshops
  • Design audits
  • Stakeholder alignment
  • Benchmarking + SMART goal setting


How will we do it?

We draw insights from the research data and craft a product roadmap that solves problems like no other existing products.

We choose the most effective way to solve your problem or reach your goal. We co-create this by digging into your user stories and data, challenging any assumptions. Then we build the plan, and the delivery timeline.

What's happening
  • Audience definition
  • Impact mapping
  • Digital strategy
  • Scope definition
  • Concept development
  • Project management


What should we deliver?

This is what lots of clients think is step one — what they hired me to do from the get-go.

We sprint from proof of concept to minimum viable product to production-ready release, focusing on the components with the highest value and biggest impact.

What problems do we have to solve? How should we guide the user? What should we display and in what order? What’s the best way to formulate the content? How would the whole journey look like?

What's happening
  • Road mapping + prioritization
  • Design sprints
  • Early validation + testing
  • Proof of concept → MVP → Production


Does it work? Let's test it!

I cannot guarantee your product’s success. Nobody can.

We see what works and do more of it: we dig in the data, measuring and interpreting and designing new initiatives to continue the transformation we’ve started.

By this time, it should be no surprise when I ask: not just what’s next, but why.

What's happening
  • Training + stakeholder on-boarding
  • Data analytics
  • User experience research
  • Iteration
  • Optimization

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