insights
Dialogue & musings

What you should ask your potential customers
We can’t read minds and wishful thinking, biased by personal views just might not cut it when it

How we make decisions
When it comes to decision making we’re not as rational and objective as we like to think. That’s

User testing is like teenage sex
Everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it.

Make it pretty!
Design is not about making things pretty. Sure, you think about the visual aspect, how it looks or

I want my share of fun!
I remember the time When I was ten childhood had a whole other set of coordinates than nowadays. Some

Your product is not perfect!
And it will never be, because exactly when you think you got it right, the damn rules change.