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Business. Design. Technology.

They’re all connected.

Business, technology and design. They work together, it’s like a chair with three legs: if one is shorter or broken the user will fall on the floor.

One ring to rule them all ? User eXperience design, of course!

Smiles aside, the UX designer is somewhere in the middle, between the hammers and the anvil, advocate for the user.

(S)he’s trying to figure out all the angles and decide on the best compromise or which aspect is more important and when.

I’m a Libra.

No, really, I actually am. It’s a natural instinct inside guiding me towards balance, righteousness and justice.

That helps a lot when one of the stakeholders loses focus or, quite the opposite, is too focused on their own perspective to notice the importance of other aspects.

You need patience to listen and discern the finer points. Then comes the finesse to match views and fine tune perspectives while subtly melting passions inspired by horse glasses.

I dream sweet interfaces, the sales guy needs some items to be more prominent and work in a certain way, the developer would love to become Hannibal because we want all these done in only two sprints of the three he agreed with the product owner for the new release.

We all think we hold the truth.

It often feels like I know more about the user than the client and I make damn sure that his needs are catered for.

Until the client feels the business goals are by far more important than anything because they keep the company alive.

The dev team needs the proper set of user cases, wants to build something outstanding and make sure all the lights turn green upon flight check. And less guesswork could go a long way.

And we’re all right! Except, not necessarily at the same point in time.

The sales guy met his clients and knows for sure that they need that service built in that specific way because it mimics something from the physical world that they’re used to.

The dev team might not have the proper time to build that awesome piece of engineering and trying to make it perfect could lead to missing the launch date. However making it work as it’s planned as opposed to checking only the main points would lead to customer satisfaction and further recommendations.

If you want to do it right, developing a software, be it web based, mobile or for desktop is a tedious job.  You may sometime feel like taking a trip to the Swiss Alps. And stay there for a couple of years instead of weeks.

But you know what ? You’re doing this because you like it: it’s the reason you work on Sunday evenings, it’s your wish to deliver a premium product, it’s your passion for human nature and the WHYs behind the reactions.

It’s summa’ time mon, and ain’t nothin’ gonna