Your product is not perfect!

And it will never be, because exactly when you think you got it right, the damn rules change.

Because people’s needs and expectations change. Can you deal with it?

As long as you accept that, you’re in for a hell of a ride trying to reach Nirvana. Or something close to that. It’s called User eXperience Design!

No matter what you do, looking back at it will make it seem like a patched, old fashioned contraption that needs more magic fuel every day to keep on keeping on.

Here’s the good news though: there’s room for improvement! This is what we’re trying to do here: make it better, grab more with less.

Aim higher!

Look, experiences take place. You can’t control that and the only way to stop them from happening is to put your business on hold.

Serendipity can happen on the website looking for information or via the app, trying to buy a product. It can be for a client or a mere visitor that will later share it with a friend. It could be when asking for support, angrily, on the phone or in the shop with a sales assistant trying to figure out the the new service you found out about from the TV commercial.

It can be using your flashy 100K smartphone that can make small diamond burgers, the dating service with the awesome matching algorithm behind the 30 min long onboarding survey or the hammer that lacks the V shaped head that helps remove nails, makig you wonder why you haven’t spend the extra buck to get the other one from the competition.

Something happens because there’s an interaction with your brand, your identity, the way you act and react on all those channels.

Your product ? The digital and human assets, they way they work as a whole and provide value for your users. It’s not just the thing or the service you offer, it’s the ecosystem that breathes the mission you had set when you originally came up with the idea.


It can be smooth and sweet or it can lead up to frustration and anger.


You can choose to let it play as it will and hope for the best, or you can try to diminish the possible damage. Notice I didn’t write “take control”. That’s because you can’t hope to do that. Not yet.

You can make a list of the intel that the visitors are often looking for and put it closer to the main entrance of the website.

Do your best to offer all the information necessary for the user to shop for the right product, yet let it be a gradual process so it doesn’t feel busy.

The indian company’s employees, that you’re outsourcing support to, are properly trained and understand basic english – the language your clients speak?

Make sure your customers feel like somebody is listening to them and doing its best to sort out the issue, not going bored & tired through a live survey to class this problem asap and run home. Shape up a relationship with your customers and your employees as well.

Nobody said it would be easy or that magic happens overnight. It’s a story that takes the right shape and color when looking back and linking the dots into a path.

Your product has a life of its own and it’s up to you to grow it healthy and happy. One step at a time.

The only way is up!

UX Myth Busting Cafe

UX Myth Busting Cafe was my approach towards an open chat regarding how UX is perceived by different layers of the product/service development ecosystem, from students (interns, juniors), to developers that might have considered a leading UXD role in their teams and up to Product owners and entrepreneurs looking towards UX with a raised eyebrow.

The presentation pertains mostly to perspectives regarding what requires attention when it comes to introducing UXD in your organization or considering UXD as a professional path, perception versus the reality in the field.

CodeCamp Iasi 2016, spring edition was the playground that offered the opportunity to gather and talk about those myths and the gateway to meeting smart, passionate and altogether awesome people from Iasi and not only.

If you weren’t among those that attended my presentation you’re welcome to peek at the slides and share your insight should you feel like it.

If you don’t have the money, you’ll have to make the time

But you learned that already, right ?

A bitter-sweet paradox comes up when, at the same time you experience:

A. tearful joy for having an “A-ha!” moment and solving a dilemma, thus clearing a path

B. klingon anger for having the moment so far inside the project’s timeline and having to reallocate resources, reshape the budget and sell another deadline

That’s when you might consider hiring somebody that plays with this all day long. Who’s passion surpasses yours on the user experience matters and has the brains filled less with payroll, sales, marketing and such.

There’s a LOT of data out there and you could become the one you’re after in no time. If you make the time to read, digest and test your assumptions. And cancel your personal impulses.

Now, this may come easy for you and you could be a natural: planning UX requires common sense and consideration for other’s needs and expectations. Or you could be like some of my clients: raising eyebrows when they see the conclusions of the user research and tests.


Being a Product Owner is challenging.

Fitting the pieces together, coming up with new ways to persuade the users that your baby is the one they should consider, joining visions and needs into a solid and yet easy to digest perfect sphere of intelligence is not for everybody. We know that.

It’s kinda like parenthood: you may be pursued by the context to do it but there’s always somebody doing a better job just because they actually enjoy the opportunities and challenges behind it. And you’ll come to know the results when it’s close to impossible to change anything.

Developing  a set of reflexes that include forcing an objective view to filter out the irrelevant data and requests in orde to meet your user expectations and business goals at the same time … might not be as easy as you think.

Trying to focus on yet another perspective of your product is very Very VERY useful.

But can you afford it ?


Business. Design. Technology.

They’re all connected.

Business, technology and design. They work together, it’s like a chair with three legs: if one is shorter or broken the user will fall on the floor.

One ring to rule them all ? User eXperience design, of course!

Smiles aside, the UX designer is somewhere in the middle, between the hammers and the anvil, advocate for the user.

(S)he’s trying to figure out all the angles and decide on the best compromise or which aspect is more important and when.

I’m a Libra.

No, really, I actually am. It’s a natural instinct inside guiding me towards balance, righteousness and justice.

That helps a lot when one of the stakeholders loses focus or, quite the opposite, is too focused on their own perspective to notice the importance of other aspects.

You need patience to listen and discern the finer points. Then comes the finesse to match views and fine tune perspectives while subtly melting passions inspired by horse glasses.

I dream sweet interfaces, the sales guy needs some items to be more prominent and work in a certain way, the developer would love to become Hannibal because we want all these done in only two sprints of the three he agreed with the product owner for the new release.

We all think we hold the truth.

It often feels like I know more about the user than the client and I make damn sure that his needs are catered for.

Until the client feels the business goals are by far more important than anything because they keep the company alive.

The dev team needs the proper set of user cases, wants to build something outstanding and make sure all the lights turn green upon flight check. And less guesswork could go a long way.

And we’re all right! Except, not necessarily at the same point in time.

The sales guy met his clients and knows for sure that they need that service built in that specific way because it mimics something from the physical world that they’re used to.

The dev team might not have the proper time to build that awesome piece of engineering and trying to make it perfect could lead to missing the launch date. However making it work as it’s planned as opposed to checking only the main points would lead to customer satisfaction and further recommendations.

If you want to do it right, developing a software, be it web based, mobile or for desktop is a tedious job.  You may sometime feel like taking a trip to the Swiss Alps. And stay there for a couple of years instead of weeks.

But you know what ? You’re doing this because you like it: it’s the reason you work on Sunday evenings, it’s your wish to deliver a premium product, it’s your passion for human nature and the WHYs behind the reactions.

It’s summa’ time mon, and ain’t nothin’ gonna

User testing is like teenage sex

User testing is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it. So everyone claims they are doing it…

I know, it applies to other ideals as well (big data, internal audits, user research) but user testing is among those few that are beyond mandatory: they are vital for decency.

Do you know how professional user testing happens ?

Ever seen an episode of Lie to me ?

They have this fancy, state of the art lab where they bring in the poor subjects and using hi res cameras, software, experience and a keen sense of observation, turn images and data into viable conclusions regarding the validity of their answers.

It’s pretty much the same thing for user experience testing except, instead of stressing the subject with a cold, naked and inquisitive environment you’re trying to get as close as possible to its natural habitat: a couch in the living room in front of the TV, the desk at the office in the open space or even the comfy toilet seat, perfect for reading news and playing a quick game.

Now, these lab based UX tests are thought to be the closest thing to what happens in real life and there fore relevant. They also cost about as much as a pro recording studio charges. So … they’re kinda expensive and only the big players get to play.

Cheaper alternatives

If you’re a startup or a middle sized company with a mature product due to launch a new version of its niched web app you may wanna look into cheaper alternatives: Silverback, Morae or UserTesting and the list could continue based on needs and budget.

However, none of the them truly delivers the best case scenario: testing the website or app right in your home, at your desk, without having to install fancy software on specific platforms.

The sweet spot

The other day I attended UXA’s monthy beer session and found out about this new kid on the block, taking shape and growing strong to make your life easier. It works straight out of the browser window, records the interaction with the screen and if you’re using a laptop, user’s reactions via webcam.

UX Probe is sexy. Still a kid but one with more than potential and ready to ease the pain of user testing for your website or web app.

And since we’re discussing the best way to make sure we get valid feedback from the users, a good friend of mine is due to launch a serious bias deterrent: Unbias. Keep an eye on their proposal, it might reshape your experiences.

Whether it’s user testing,  looking for alternate angles to adjust your perspective or, well … sex,  don’t stop till you get enough!


Do you consider it as a extra you don’t really need ? After all, you were able to make it until now, right? Is this UX thing really worth it? Neah, don’t invest in creating a great user experience!

But … at least peek at you may be mising.

The following is a classic for those interested in their return on investment if they plan to introduce user experience design in their software development process, enjoy!

And after watching it, if you have questions, don’t hesitate to knock.

May the 4th be with you!

Reactive web pages

The concept refers to web pages that adjust their content and interface based on the flow and actions of its visitor, in order to improve the experience of the user and lead to increased conversion rates.

Such a web page would adapt layout, content and design based on:

  • viewing environment (type:phone, tablet, laptop, desktop; location: home, work, park, coffee shop, hypermarket, etc. )
  • user’s flow in the website (order in which pages and content and viewed)
  • its interactions with user interface components such as forms, videos, image galleries, various content containers

The type of reactive interaction would mainly consist of:

  • adding or subtracting content (text, images, videos, forms or form elements) from current or presumed to follow interface
  • modifying colors, font sizes or visual accents
  • adjusting size, order and other coordinates from a predetermined set of variables

The purpose of designing such reactive web pages is tailoring content to match various types of visitors and offer them the best experience possible in order to lead them to satisfaction and eventually sign up for a service, buy a product, recommend it or merely interact with the presented information in a meaningful way.

What do you think about this approach? Do you have any use cases in mind?