On the other side, a pleasant experience will make us come back and further explore a brand and more of its products.
When our expectations are exceeded we can’t help but share how good it felt! And even have the drive to encourage them to try it.
Such repeated positive experiences lead to a relaxed and open attitude. And that’s what usually happens with friends. It’s called trust.
It’s how we choose who deserves to receive our most precious currencies: time and attention. Because we’d rather build relationships with those that we know, like and trust.
And we tend to see brands or products like we see people.