There are many reasons why focusing on the user experience can be beneficial for business. Basically, there are two main factors that make the user experience very important.
01. User experience can help you increase your revenue.
Humans are impatient, so it is important to consider how to reduce the level of effort your users need to take in order to maximize the number of conversions on your product.
On other hand, if your product is able to help your users complete their tasks or solve their problems as quickly as possible, this will leave a lasting impression; one of which they will happily talk about to their friends and family.
02. Investing in user experience upfront can significantly reduce costs down the line.
Preventing possible usability issues from the outset is far less expensive than fixing them later with product amends. After all, design changes are far easier to make than development changes and therefore less expensive.