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insights

Archives: Glossary

Wireframes

Wireframes as the blueprint of a screen. They are a low-fidelity representation of a website’s layout and content. Often times they are monochrome to avoid

User Scenario

Used in early stages of a product, user scenarios are mini stories that describe the needs and/or context that brings a user to your product.

Javascript

JavaScript is a programming language used to make web pages interactive. HTML is the structure, CSS is the style and Javascript is the behaviour.

Back End

The back end is the engine room of a website, software or IT system. Back end developers deal with with what powers the site and

Usability Test

Usability among UX design terms refers to the ease of navigating through a design. So, usability testing asks users to complete tasks while a researcher

User Journey

A user journey is a chain of steps established by a UX designer to demonstrate where site visitors enter and how they interact with a

Mood board

A mood board is a collection of materials and assets that help define the specific style for a product (such as a website or an

Iterative Design

Iterative design is a design methodology that is not limited by a clear start or stop. Instead, it is a cyclical method of design that

Prototype

A prototype is an outline of the proposed final product that is used for testing before launch. Low-level prototypes showcase a bare-bones sketch of how

Experience Architecture

Experience architecture is a map that lays the outline of the path that a user will take from the start to the intended goal. It

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