Card Sorting

In a card sorting exercise, we’ll give users topics, cards, and a Sharpie pen. We will then ask users to write down the topics on the cards and organize them in a way that makes sense to them. This exercises helps us understand and design the information architecture of a site.

Think of amazon.com. It has a massive inventory! To help create a menu structure and navigation that resonates with users, we might conduct a card sorting exercise.

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