An MVP, or Minimum Viable Product, refers to the essential set of features we can launch a product with to get the ball rolling. This isn’t to say we won’t develop further elements or parts down the line. Products are often launched as MVPs to release fast and gather valuable user feedback.

A car’s MVP, for example, could be the tires, steering wheel, engine, and a single seat. Without these, the car can’t move forward. Once we find that users are enjoying our car, we can begin to enhance the driving experience with a radio, gears, and more seats for friends.

Book a FREE call