insights

Archives: Glossary

Usability Testing

Usability testing is a research method that lets us evaluate how easy a product is to use by testing it on a group of representative

UI Pattern

UI patterns are reusable solutions to common usability problems in products or on the web expressed as a collection of UI elements. Think about a

Task Analysis

Task analysis is the process of listing tasks or the steps a user takes to complete any given goal from the user’s perspective. It is

Storyboard

Storyboards are a visual representation of a user’s experience with a product or problem space. They are a film technique we’ve adopted and look a

Sprints

In agile software development, we call defined periods of time assigned to complete certain tasks “sprints.” Their length can vary but is usually around 1-3

Sketching

We do it all the time as designers. Sketching is quick freehand drawing intended to help us brainstorm and jot down ideas. Sketches aren’t really

Site map

A site map is a visual representation of a website’s pages and hierarchy.

SEO

Search engine optimization is the process of increasing a website’s visibility in free, or organic, search results. It often involves writing useful content on a

SaaS

Software as a Service, or SaaS, is a software distribution model in which software is licensed on a subscription basis and hosted on external servers.

Responsive

Not be to confused with adaptive, responsive websites adapt to fit the device they are being displayed on. They are a single layout that shrinks

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