User research is one of the more self-explanatory UX design terms. It is all the research that you conduct to understand your end user better. UX Booth defines user research as “a variety of investigative methods used to add context and insight to the design process.”
The process incorporates analytical tasks such as quantitative and qualitative research. Quantitative research relates to gathering numerical data to understand user behavior.
On the flip side, qualitative research is a descriptive attempt to understand the target audience’s problems, motivations, opinions, and reasons via processes such as interviews.