the design process
When you want to create…
something or if you want to solve a problem, the steps towards the results
may not be clear at first. The purpose of a design process is to shape and guide your efforts and thinking towards improving the outcome.
design
How I do it
DESIGN = PROBLEM SOLVING
The first step: identifying and understanding the problem. I want to make sure that I am thoroughly informed about the problem so that I can accurately pursue solutions.
I dedicate the beginning of the project to meeting with internal stakeholders, understanding the target customer, familiarizing myself with the industry and competitors — collecting as many insights as I can.
These insights form a solid base the plan for whole project. Trying to solve the wrong problem leads to wasting resources.
The plan is then defined for the second step, strategy.
Am I solving for one main problem? Several? What relevant content should they be presented with in order to lead them to reach their goals using the product?
User stories and journey maps define how the people would interact with the product. We plan the structure and catalog the content that will be published, making sure it responds to use cases and scenarios.
Having planned the priorities in the previous step, I start working through a broad range of solutions in the execution phase, validating each of them, looking for the best approach.
I align with developers to ensure that the solutions can be built with the available resources. I translate my wireframes to a prototype to put in front of users in order to test their validity.
Adjust and then proceed to the visual design phase while elaborating the style guides and specifications for the project.
The client communication style and the development workload determines the handoff process.
Once everything has been worked through, presented, finalized, I’m taking a support role during the development process. I make myself available to project managers and developers so we can ship successfully and on time.
It often happens that the solution you seek to implement would only manage to aleviate the symptoms of a deeper pain.
Allow me to explore that pain and cure it properly.
steps
The US.E.R. process
01.Understand
Why are we doing this?
As a UX consultant, my first step is always about gaining perspective & knowledge.
I know nothing about your business. And that’s a good thing because I dig deep to gather everything that can help us craft the best possible solution.
02.Strategy
How will we do it?
We draw insights from the research data and craft a product roadmap that solves problems like no other existing products. We choose the most effective way to solve your problem or reach your goal.
This leads to increased usability and findability and shapes data hierarchy of digital products.
03.Execution
What should we deliver?
What problems do we have to solve? How should we guide the user? What should we display and in what order? What’s the best way to formulate the content? How would the whole journey look like?
04.Review
Does it work? Let’s test it!
I cannot guarantee your product’s success (nobody can).
But we can test and iterate it until it product-market fit is confirmed.
questions
Need more clarity?
Get in touch, ask away
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