UX audit

Increase conversion rates with an UX Audit
And you are here because I know how to deliver value to your customers. That’s the core engine for business growth. Share your goals and challenges, I’m here to help.

Understand

Understand the functional and emotional issues customers face.

Benchmark

Benchmark performance against best practice and competitors.

Prioritise

Prioritise action points based on impact, effort and ROI.

why

Delightful user experiences create valuable brands.​

But how do you provide these experiences for all of the users you serve? By designing just for them.

You’re too close to the product to spot the issues. You keep guessing what’s wrong. You need a fresh set of eyes to surface ux flaws with your usability, information architecture, visual design, messaging and content.

What

What is an audit?

A critique telling you what's wrong with your product or service. And the steps you could take to sort it out.

A user experience audit is an expert evaluation of how your potential clients interact with your website or application.

A UX designer identifies interface flaws in the visual design and issues with UX logic based on the analysis and user behavior. Then they develop a plan to eliminate these issues and provide recommendations on how to solve them.

When

Should you consider a UX Audit for your product or prototype?

When it feels like you're not quite on track. You must have wondered in the past weeks...
Why aren't people signing up for our product?
What’s stopping free accounts from converting to paid customers?
Why aren't they completing key user-flows?
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These are symptoms of larger issues. It’s actually got that they got on your radar. It means you are aware that there’s a problem that needs your attention. Before it becomes a business risk.

Who should do it?
Should you handle the audit internally?

It would definitely be cheaper, if you already have an expert or a dedicated design team. They are already familiar with your product and the role it plays in your business. They know who to ask for details if necessary, the tasks would be piped right into Jira.

Right?

How

The UX Audit Process

These are the steps I follow
Anybody can have an opinion about how good your site is. It takes a couple of rules to make sure that it gets the job done properly. And an experience eye to spot inconsistencies.
1

Understand the ecosystem

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2

Developing findings into theories

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3

Creating a design roadmap

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Deliverables

What exactly will you get in a UX audit?

But how do you provide these experiences for all of the users you serve? By designing just for them.

Screen by screen analysis

Identify crucial UX flaws

Quick win UX changes

Screen by screen analysis

Identify crucial UX flaws

Quick win UX changes

Screen by screen analysis

Identify crucial UX flaws

Quick win UX changes

Download a sample report

Pricing

How much and, for how long?

But how do you provide these experiences for all of the users you serve? By designing just for them.

These are symptoms of larger issues. It’s actually got that they got on your radar. It means you are aware that there’s a problem that needs your attention. Before it becomes a business risk.

You’re too close to the product to spot the issues. You keep guessing what’s wrong. You need a fresh set of eyes to surface ux flaws with your usability, information architecture, visual design, messaging and content.

F.A.Q.

Questions & Answers

But how do you provide these experiences for all of the users you serve? By designing just for them.
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Let's talk about your product

Ionut Maxim photo

Max

Digital Experience Architect