Insights

Dialogues & musings
I know nothing about your business
And that's a very good thing! A lifetime's worth of experience will not erase a fundamental truth: each human being is unique. What could yo…
What’s brilliant design for you?
"We want him or her happy, so let's help the user to do whatever the user wants to do!" Sure, that's one angle: come up with solutions fo…
How we make decisions
When it comes to decision making we're not as rational and objective as we like to think. That's because humans have two decision-making sys…
User testing is like teenage sex
Everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it. So everyone claims they are doing it..…
Make it pretty!
Design is not about making things pretty. Sure, you think about the visual aspect, how it looks or feels. But the end result’s main compone…
I want my share of fun!
I remember the time When I was ten childhood had a whole other set of coordinates than nowadays. Some of the regular boys’ games involved s…
Your product is not perfect!
And it will never be, because exactly when you think you got it right, the damn rules change. Because people’s needs and expectations change…