Do you have any idea

how clients
feel about your product?

We all like to think that when we make a decision, we cautiously weigh in all available options.

But the fact is, over 90% of our daily decisions, are made unconsciously and involve emotions.

Tell me more

People buy feelings, not products.

Every choice we make is an attempt to either run away from pain or speed-up towards pleasure.

A frustrating experience with your product could lead to fury or fear:

“I simply can’t use this!”

shame or sadness:

“I don’t know how to make it work…”

We tend to avoid in the future the things that make us feel uncomfortable emotions. And most of us want only good for those around, so we will share how we felt about it.

That’s when alternatives with less features or poor looks can quickly become ideal solutions simply by not making us relive such feelings and emotions.

We want certainty, variety and status.

On the other side, a pleasant experience will make us come back and further explore a brand and more of its products.
When our expectations are exceeded we can’t help but share how good it felt! And even have the drive to encourage them to try it.
Such repeated positive experiences lead to a relaxed and open attitude. And that’s what usually happens with friends. It’s called trust.
It’s how we choose who deserves to receive our most precious currencies: time and attention. Because we’d rather build relationships with those that we know, like and trust.
And we tend to see brands or products like we see people.

Your focus: create valuable products experiences!
This is how you get to market faster, improve your solutions and nurture loyalty.

Relevant digital experiences

i design

the digital product

with unique details and tailored experiences that provide key value

the website

to present your company, its vision and share your products with the world

the mobile app

that gets you closer to your customers and provide them with the best service.

USING the right amount OF


why are you relevant?

brand & product


What is your identity?
Why should I care about your product?

what do you have to offer?



How do I feel when I use your product?
Does it meet my needs and expectations?

how does it look?



Is is aesthetically pleasing?
Will I find it easy to interact with?

Explore, ask and call me Max!

digital product designer

Welcome to a modern design practice that explores the ergonomics of the human mind in order to breathe value into digital experiences.

You will find an approachable partner, embracing challenges from solopreneurs, startup founders and small business owners from around the world.

I bring 15+ years of online industry practice, focused on understanding how people make decisions, eager to help you solve problems and seize unique opportunities.

Let’s design products people genuinely want and need!

Book a FREE call