How you think
Sharpening your design judgment so decisions feel grounded, not guessed.
Mentorship
Not tactical training or portfolio polishing. Strategic, personal conversations about how you think, how you see your work, and where you’d like to take it.

From Ionut
I have been in your shoes, navigated the creative landscape, bumped my head and ego, and tried to learn without guidance. I am here to help you bruise less.
I have been designing digital experiences for two decades and consulting independently for over ten years. My passion is not just the technical craft. It is fostering personal and professional growth. We will uncover your unique style, ask tough questions, and discover breakthrough insights together.
My freelance background gives me a unique perspective on growing as a consultant. I can help you carve your path, build meaningful relationships, and see the bigger picture, because design is not just about aesthetic appeal; it is a catalyst for business growth.
years designing digital experiences
mentorship sessions on ADPList
hours of conversations
for communication, problem solving and subject knowledge
From mentees
Who this is for
Not a checklist. If two or three of these sound familiar, a conversation is probably worth it.
want to strengthen judgment and perspective, not just gather tips
are struggling with client communication or explaining design decisions
feel capable, but foggy about direction, positioning, or what comes next
want to broaden your design perspective and see the bigger picture
are building a freelance practice and need honest guidance on growing as a consultant
are trying to grow into a more mature way of seeing products, clients, and your own potential
Scope
Sharpening your design judgment so decisions feel grounded, not guessed.
Explaining your work and decisions with clarity and confidence, to clients, teams, and stakeholders.
Developing a stronger, more reliable aesthetic and critical sense. Seeing what others miss.
Getting clarity about your role, your market fit, and where to grow next.
Carving your own path, building meaningful client relationships, and growing sustainably.
Uncovering your unique style, building confidence, and growing into a more grounded version of yourself as a designer.
Process
We start with a low-pressure call to understand where you are, what feels unclear, and whether the fit makes sense. No commitment required.
If it feels right, we define an area of focus, not a fixed curriculum. What matters most to you becomes what we work on first.
We meet regularly at a rhythm that fits your situation. Video calls, async reflection, or both. The format adjusts to what works.
“Good mentorship doesn't give you answers. It builds the capacity to find better ones.”
Browse the writing→Sessions are typically one hour. The rhythm is yours: weekly, bi-weekly, or monthly. Some people work through a specific challenge in two or three sessions; others continue for months. We adjust as we go.
No. What matters is genuine intention: wanting to grow, not just gather feedback. I've worked with designers at every stage, from students finding their direction to leads rethinking their path.
No, and that's intentional. If you want quick portfolio teardowns, software tutorials, or trend-following shortcuts, this isn't the right fit. The value here is slower, deeper, and more strategic. It's for designers willing to do the harder work of thinking more clearly.
I prefer to start with a short introductory conversation first. That way we both understand the context before committing to anything. A single session or an ongoing engagement: whatever makes sense after that.
It depends on where you are. Some sessions are deep conversation and reflection. Others involve reviewing work, mapping direction, or working through a specific decision. The format follows the need, not a fixed script.
Coaching tends to focus on mindset; feedback focuses on output. This sits between the two: sharpening how you think and see your work, not just what to fix or feel better about.
That's exactly what the is for. Or just reach out with a short message. A low-pressure conversation is always the starting point, with no commitment on either side.
1 spot currently open
No pitch, no commitment. Just a conversation to see if working together makes sense.