›››
steps
Steps to connect
What makes some brands and products special?
What is it about them that draws people in?
When you work with me, I begin by spending time figuring out who you really are and what is at the core of your goals.
Then we begin the journey: we come up with a brand strategy that matches your unique story. We shape your product in a way that will make your customers smile and be more productive.
We ultimately design digital experiences that get the word out to the people who are looking for you, whether they know it or not.
01
discover
What's the opportunity?
Business Strategy
I always begin by gaining a deep understanding of your business goals, customer needs, the market context, applicable technologies, and available resources.
I want to meet key stakeholders—executives, engineers, data scientists, product and design teams—to immerse myself in your business.
My user-centered methodology begins with comprehensive customer research as a way to inform the design process.
This qualitative inquiry unlocks insights, opportunities, and solutions businesses typically haven’t considered. The resulting personas ensure your customers are represented in the design process.
Now we’ll have an informed hypothesis about where we should focus to ensure the end product is feasible to build based on your team’s strengths, is user-friendly and beautiful, and drives adoption and scale.
02
define
What should we build?
Product Definition
I draw upon eight years of designing products to develop a product design thesis.
The thesis gains fidelity with user journey mapping and diagrams of core workflows that ensure we’re set up to anticipate and meet users’ needs.
Sprint planning ensures we are set up for success once aligned on a minimum viable product (MVP) feature set and platform strategy (desktop, mobile web, iOS, Android, etc.).
03
develop
Product design
Design Iteration
We sprint from proof of concept to minimum viable product to production-ready release, focusing on the components with the highest value and most significant impact.
We see what works and do more of it: we dig in the data, measure and interpret, and design new initiatives to continue the transformation we’ve started.
04
deliver
Launch & handoff
Details stage
It’s the moment you’ve been looking for since our journey began. But just because we shipped, it doesn’t mean we’re done.
Our relationship evolves from partner to advisor at this stage. You can depend on me to go further, but you don’t rely on my availability to take the next step.
I do my best to leave all clients with a codified design process and robust visual design library so internal teams are fully empowered to drive the future of the product.
When you’re ready to take on your next project, I’ll be there.
