Archives: Glossary


It isn’t uncommon for a product to be chopped up into smaller pieces as it is developed or designed. Iterative development is just that: the

Interaction Design

Interaction Design, or IxD, is the practice of designing interactive digital products and considering the way in which users will interact with them.

Landing Page

Any page a user lands on is considered a landing page. However, landing pages are often tied to ads and search results and are designed


iOS is a mobile operating system designed and developed by Apple. If you have an iPhone, this is the OS in your device.

Lean UX

Lean UX, based on Agile, is a collaborative user-centric approach that prioritizes “learning loops” (building, learning, and measuring through iterations) over design documentation.


KPIs, or Key Performance Indicators, are measurable values that help us understand and track how well a product is doing. As a UX designer, you’ll


Flowcharts illustrate the steps a user can take to complete a task on a product.


Gamification is the process of integrating game-design elements and principles into products in an effort to drive user engagement.

Empathy Map

Empathy maps are collaborative tools that help us visualize user behavior, attitudes and feelings. They are split into 4 equal quadrants containing information about what

Eye Tracking

To fine tune and measure our UX efforts, we’ll want to understand what users are doing on our products. Eye tracking lets us measure user

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