Brand Studies

Visual identity explorations, logo systems, and graphic language experiments at different scales.

The question

How far can a brand system stretch before it breaks its core identity?

The approach

Working on adaptable logo marks that respond to container scale, context, and color theme.

Playground

A mark that responds

Resize the container and switch the theme. The mark picks the right form for the space.

SmallLarge

container · form

Ionut Maxim

Experiment notes

This is a live experiment from the lab. Findings, structures, and assets are subject to change as the exploration continues.

Interested in applying these ideas?

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