Insights and audio
Where I explore in public, including what didn’t work, and how I try it again.
Some pieces also have an audio version, if you’d rather listen than read.
39 pieces · 2014 to 2025
Start here
Where to start.
UX · 3 min read
Your product is not perfect.
And it never will be: exactly when you think you got it right, the rules change, because people's needs and expectations change. Can you deal with it?
Read the essay →If you want the broader map, start with the essays around clarity, design, and how I tend to think.
If you want something lighter, shorter notes and audio pieces can work well too.
2025
- ThinkingCând toate semnele îți spun că n-ai timp
- ThinkingCele trei întrebări care te salvează de la decizii proaste
- ThinkingPierzi argumentul, faci level up
- PracticeFrica secretă care te face mai bun
- PracticeCum îți tocești instinctul
- ProductEtica nevăzută în deciziile de design
- ProductDincolo de mirajul soluției
- ProductNu sunt Eu utilizatorul. Nope, not me.
- PracticeVulnerabilitatea, ca super-putere în design
- ProductCurajul de a simplifica
- Thinking"Nu știu" e începutul oricărei soluții bune
- ThinkingDe câte ori ai spus "Nu" când toată lumea zicea "Da"?
- ProductCând proiectezi pentru extreme, îi servești pe toți
- ProductCel mai prețios cadou pe care îl poți oferi utilizatorilor tăi: claritatea
- ProductCele mai bune soluții de design se nasc din frustrări personale
- PracticeAm dat View Source acum 20 ani. Astăzi, dau prompt-uri AI.
2021
- ProductI know nothing about your business
- ProductGood products reduce negative emotions
- ProductWhat’s the unforeseen variable when you design a product?
- HumanWhat’s the easiest way to disagree with someone?
- ProductWhat’s brilliant design for you?
- ProductUser research doesn’t end after we ship
- ProductWhat’s on your to-do list for tomorrow?
- HumanHow we make decisions
2015
Newsletter
Useful notes, occasionally.
Occasional writing on product judgment, design practice, and clearer ways to build. No noise.
More to come