Zero to 1

Leading startups through designing and launching a new product

01

why

Envision

The idea that got you ignited

It may have arrived over a beer with a friend, watching Netflix with your wife or while reading a HBR article on the throne. It doesn’t really matter. What it does matter it that it got you pumped.

There’s an epic vision shaping up: you see profit, success across the board  and main features are damn clear. If you had the money you’d go all in because you’re more than convinced that it deserves all the available resources.

It’s a safe bet!

I feel great about it!

You know you’re right because you haven’t felt like this before: you see people smiling as they use your app. You see them shocked at the amount of value that your service offers.

They are keeping it a secret because they don’t want others to have access to the amount of WOW that you can deliver.

And that is one of the best memories you can have from the future.

Are we there yet?

Nope. There’s a gap between the idea and seeing it work.

Your enthusiasm is the engine that makes the cogs move with an amazing speed. Will it be enough?

You want to get started ASAP, get the right people onboard, and convince VCs to give you the precious funds.

You want to do a good great amazing job! But you know most finish the journey earlier than expected. So, how do we to avoid failure? 

02

how

Validate

We close the gap together

By understanding the assumptions at the core, and identifying the biggest risks we will face we make our approach strategic.

This is how we refine the market we aim to serve, the problem we’re trying to solve, and the value we can create for your customers.

Build the right product for the right people

Building a product is risky, and most businesses fail. 90% to be precise. It’s not because they can’t build a product, but because they build the one that no one wants. 

Build a business, not an app

I team up with bold entrepreneurs to ensure they’re launching a product that creates value for all. Let your business goals dictate your technology, not the other way around. 

Gather supporting evidence

We validate and test the assumptions you have about the idea, customers, and market.

We’ll gather evidence that helps you move from customer development to product development with confidence.

03

what

What's next?

Share your idea, let's design it.

I need to connect to your vision to help fit the pieces of the puzzle together.

Answering a couple of questions in a live call allow me to tell you immediately if you got the right partner on this adventure, or there’s a better fit for you. 

Where are you on your journey?

Your needs are unique. They depend on the type of product you want to release, its target public, the market, your budget, the available resources at your disposal. 

 

I have this idea

I need help to figure out if it deserves attention and resources to come alive.

I have this idea

Problem - Solution Fit

I got the right idea

I need help to design an awesome pitch deck to raise capital.

I got the right idea

Problem - Solution Fit

I have the capital

I need help to design the Minimum Viable Experience for my product. 

I have the capital

Product - Market Fit

I got the design

I need to turn it into a live interactive prototype in order to start testing.

I got the design

Product - Market Fit

I have this idea

I need help to figure out if it deserves attention and resources to come alive.

I got the right idea

I need help to design an awesome pitch deck to raise capital.

I got the capital to move forward

I need help to design the Minimum Viable Experience for my product. 

I got the design

I need to turn it into a live interactive prototype in order to start testing.