Allow me to find out more about that pain and cure it properly. That’s my two sentence pitch.
But how do you find that damn “deeper pain” ? Things happen for a reason (or more), you just need to ask WHY.
You don’t need to hire me or another professional to ask the 5 WHYs.
Hell no, you can do it yourself! Here’s how:
This started as a pretty long article but upon reviewing the end papyrus, I thought I should focus on the essence: don’t treat the symptoms of the cold, treat the cause and take better care of yourself. And the product or service that you sell.
Ask Why more often and a usability angel will receive its wings. And spare you some expenses.
Originally published on ionutmaxim.com, Nov 25, 2014.